Over the past couple of years during the pandemic, we have introduced some creative protection products into the market. During this time, we have found a direct relationship between perceived in-store safety and a customer’s trust in products. In other words, the more a customer feels safe in your store, the more likely they will feel safe buying the products you have to offer. These new variables have created a great new opportunity to grow trust with your brand just by utilizing protection decor.
In this article, we will look at several ways in which we can protect customers and employees against infectious diseases while improving the décor of your store.
We are really excited about this safety product because it looks as subtle as a clear film (which it is), but is easy to apply like a mat. This “mat” has an antimicrobial silver-ion additive that inhibits the growth of most bacteria, mold and mildew while resisting harsh cleaning chemicals. Essentially, it transforms the surface it is applied to into a germ-killing machine. The printability is also really versatile because you can print a full flood or leave some areas clear. Put it at a school desk with a safety reminder or a cash register with a payment QR Code. Either way, it’s easy to remove and apply, has 24/7 surface protection, all while giving the ability to express your message.
Social Distancing Graphics
Social distancing graphics are nothing new in the past couple years, but what else are you using them for? Are you implementing any other elements that you can use to increase revenue? You can also use different print techniques to get a different shine, shape, or even make them antimicrobial! Not only that, but you can use different substrates to make them more affordable, grippy, stain resistant, or even sustainable! The options are literally endless.
There are so many words to categorize this type of product because they are so popular, and for a great reason – they are excellent at protecting. However, many people are overlooking a huge opportunity to grow their brand. You can print on them! Whether a QR code or the latest marketing campaign, the customer literally has to look at these when checking out. That level of communication/advertising is priceless, and normally costs a firm millions of dollars. Have you already ordered a lot? No worries, we have created an awesome aftermarket solution. Ask us about it!
We want you to grow revenue, it’s literally our mission! That’s why we wanted to share just a couple quick ways we help our clients better efficiently do just that.