How We Printed A Spooky Spin Wheel That Took Over TikTok?!
- Brand
- Display Manufacturer
- Concept
One of our customers was developing an interactive Halloween display designed to capture attention in-store and gain traction on TikTok. Central to the design was a large spin wheel that shoppers could spin and share their experience online. We needed to create a wheel that not only stood out visually, but could also withstand repeated use in busy retail environments. At the same time, the solution had to remain cost-effective to produce and scalable for rollout across hundreds of store locations.
01_Challenge
Produce a large spin wheel that could withstand repeated use while remaining economical across hundreds of stores.
02_Solution
We chose expanded PVC as the material for the spin wheel and used screen printing to take advantage of high-volume cost efficiencies. Instead of applying a laminate, we added a clear screen coat for protection, and the wheel was precision-cut using a router to ensure durability and consistency.
This approach produced a display that could withstand constant, repeated use while remaining cost-effective for rollout. The wheel was used the next year and was sold as an aftermarket product. It also encouraged shoppers to engage and share their experience on TikTok, amplifying our customer’s Halloween campaign.