Case Study

We Wrapped Over 3,000 Vehicles In Reflective Food?!

Concept

A food delivery service that we have been producing fleet graphics for over 35 years for, came to us with a problem and a project. First, they wanted a brand-new vehicle wrap for their fleet. The challenge was, when the drivers delivered food at night, the vehicles would have to park on the street. This caused safety concerns for rear-end collisions. To combat this, they wanted the rear of their vehicle wrap to be all reflective. The goal of this was not only to increase safety and visibility but also to show their branding at night.

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01_Challenge

Print & wrap a fleet of 3,000 delivery vehicles that has a fully reflective rear of the vehicle.

02_Solution

The customer had 2 different sized refrigerator boxes on their trucks. The customer requested that the same graphics fit two different body styles. We designed the graphics to fit both body styles and to not interfere with either boxes’ latches or hinge locations.

We screen-printed the graphics onto a high-durability reflective substrate that was die-cut and pre-masked. We also added trim lines onto the printed parts to keep all the installs around the country consistent. All of the graphics had a 7-year warranty (confident to last 15+ years).

3,300
Wrapped Trucks

92%
Increased Rear Night Visibility By
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