It is no secret that the print industry is vast and extremely unique. We have been in the business for 85 years and we are still learning!
While not always intentionally misleading, you’re often absorbing content from:
Printers who have limited capability: Most printers don’t have screen and digital printing capabilities which can lead to biases.
Marketers without much print experience: Marketers wear multiple hats and juggle numerous projects at once; it would be unreasonable to rely on them to know everything!
Non-practitioners: Printers who don’t invest in R&D themselves, but pass along (sometimes outdated) printing insights they’ve read online.
Outdated Information: Technology and capability change every day. Capabilities that weren’t possible yesterday, could be possible today.
After running thousands of holiday display prototypes for brands like Target, Kohls, and other major retailers – here are 19 myths you may have been told about holiday displays.
1. Graphics Have To Be Dimensional To Look 3D
False. You can utilize creative shading or special effects to make 2D parts look 3D! This is a helpful guide to creating the illusion of depth.
2. It Is Expensive To Screen Print Or Do Specialty Effects
False. Screen printing can be more affordable than digital printing. Plus screen printing gives you special effects capability and expands the color range (if you can see it with your eye – we can color-match it). That is why a quote from Modernistic includes screen printing and digital printing options.
3. You Can’t Print Fragrances or Scents
False. When you incorporate scent into your print media, a heightened emotional engagement occurs. This is proven to increase consumer recall, redemption, sales, and brand value. Read our Beginner’s Guide to Scented Printing to learn more.
4. Holiday Graphics Can’t Be Applied On The Floor
False. We make floor graphics that go indoors, go outdoors, glow in the dark, and even anti-slip graphics!
5. Your Display Needs To Be Printed
False. If the material comes in the desired color, we can simply diecut the material to the chosen shape! You could also use a laminate or even cut vinyl and apply it to your part instead of printing! Here is a great story of how we were able to create 15,000 dimensional bats with JUST cutting in under 72 hours.
6. Shiny Metallic Prints Are Expensive And Scratch
False. Metallic or chrome prints can be just as durable and affordable as other standard inks and laminates.
7. A Corrugated Box Can’t Be A Display
False. With a little creativity, anything is possible.
8. Holiday Graphics Can’t Be Applied Onto Stairs
False. We are huge advocates of attention-getting graphics placed nearly anywhere.
9. Christmas Trees Can’t Be Printed
False. It’s 1,000 times false. Printed Christmas trees are the best! Granted, we are a bit biased.
10. Christmas Trees Aren’t Able To Ship Flat
False. We design every holiday-themed display (including Christmas trees) to ship efficiently. Want more info – read our 3 tips cut down shipping time/cost.
11. There Are A Limited Amount of Christmas Tree Shapes
False. We have printed, fabricated, or cut out hundreds of different shapes and sizes of Christmas trees. Literally, the possibility for shape, dimension, material, and size are endless. For example, here are 400,000+ different shapes from Shutterstock.
12. Your Holiday Display Needs To Use Traditional Colors
False. According to a PR NewsWire study, Only 47% of consumers chose to decorate with styles considered traditional.
13. It Is Impossible To Have Floating Graphics
False. Floating graphics is our passion. We can take your vision and create an easy to install fixture.
14. You Should Not Add Light To Basic Substrates
False. Common substrates (FalconBoard, Sintra, PETG, etc.) can be backlit and look just as cool as fabric and acrylic!
15. You Must Choose Between Dimensional Graphics Or Shipping Flat
False. It’s all in the initial design/construction – our specialty!
16. Don’t Get Too Abstract With Your Holiday Display
False. Sometimes abstract is just what you need to stick inside the buyer’s mind!
17. You Can’t Put Holiday Graphics Onto An Escalator
False. Are you getting the theme yet? We think graphics can go anywhere!
18. Holiday Store Hour Clings Should Be Simple
False. Add some Christmas pizazz with our quick turnaround window clings and window graphics.
19. It’s Difficult To Find A Supplier That Can Do Special Effects
False. As one of the largest screen printers in the country, we take pride in our special effects printing. From distinctive textures and unusual substrates, to fragrance and metallic colors – we do it all! Here are some of the special effects we offer.
Grow your company’s revenue while personally enhancing your career! Visual communication is awesome, but it takes more than good artwork or a well-structured design to entice a consumer to buy a product. It’s a balanced recipe of great design, affordable manufacturing cost, clever placement and judicious use of resources. We are here to help!