Have you ever been asked to request an ink drawdown, press check, or color drawdown? These are all print industry terms for the same thing. Essentially, an ink drawdown is testing how the colors appear on the material you want to use. Think of it as a paint sample you would get when deciding what color to paint your room. Except, in an ink drawdown you are also testing the material it is on as well.
These samples are important because ink is extremely capricious and will be affected by even the smallest changes (like a change in the material). Understanding these changes will help us create an updated ink recipe to combat those changes so that the ink on the new substrate looks exactly how you want it to. Knowing how the colors will react to the material before performing a full production will also decrease chances of rework and cost. This is why we always perform internal drawdowns even if our customers do not request one. This is not always the case for printers and print management companies, make sure to advocate for yourself or utilize an attentive printer. We are extremely confident to say that we have the best ink formulation team in the nation so if you have any questions feel free to contact us.
Cutting techniques can make or break a project budget. That is why it is important you learn when to use which machine or you could be losing unnecessary money. We will look at what die cutting is and when you should use it!
In its simplest form die cutting is essentially just a large cookie cutter for your design. It’s meant to pump out parts fast and precisely. Similar to screen printing, the setup for die-cutting takes longer, but is faster on the production end. It’s sweet spot is large quantities with substrates less than .5” thick. If you have a thicker substrate or smaller quantities that’s okay! There are plenty of other cutting options and we have even die cut foam up to 3” thick! That is why it’s important to have a printer with the knowledge and alternate cutting capabilities in house.
A die cutting project has 3 elements.
1. The Die Line
The die line is essentially the guide for us to make the cuts or creases. These die lines can be very tricky to read, but it is imperative that they are correct.
2. The Cutting Die / The Die
A die can either be curved or flat. We typically used a curved die (aka a rotary die) when the parts are small and there is a dramatically higher volume (think sticker size). Every cutting die has a base with blades sticking out of it. Some of those blades are sharper to cut straight through and some are duller to score the material in case you need it to fold or bend. The rubber pieces are to help the blades cut evenly.
3. Die-Cutting Machine
There are 3 major die cutting machines- roll fed die cutting, sheet fed die cutting and rotary. Typically, a die-cutting machine is 4 feet wide so you would want the dimensions of die-cut part to be less than 22” x 32”. We don’t believe in being held back and is why we have some of the largest format die-cutting machines in the US.
The more you are under budget, the more revenue you produce. It is important that you are using the most efficient method based on your project specs and not constrained by machine capabilities. Otherwise, it can limit your budget and weigh down your bottom line. Shameless plug: If you want to know if your project is as efficient as it could be, we would be happy to give you a 2nd opinion! Our scope of equipment ensures that you are using the best method for your project.
Plan and implement a winning strategy by utilizing Stair Graphics to communicate your brand and/or messaging!
Create success with every step
Promotion companies, marketing, and advertising agencies along with specialized media companies are always on the lookout for innovative concepts for making advertising campaigns as effective as possible. The objective is to create a targeted and simultaneously extensive advertising presence, by locating the campaign on the attractive and mostly underutilized / unexpected advertising format. Both a design element and a branding opportunity, stair graphics are being used for events, premier parties, and galas.
On the commercial side, brands have been popping up on heavily traveled staircases all over the world displaying massive ads for their products and services.
Schools allow the transformation of ordinary flight of stairs into a striking visual that reinforces behavior expectations, supports school spirit, and promotes student success.
Transform an arena from average to a standout amongst its competitors, by taking away blank space and turning it into art. Possibilities include championship teams photos, alumni images, opening days or other seasonal events. Additional options for stair messaging includes murals, motivational quotes, along with core value messaging.
Stair graphics do not have to be used for athletics and can be functioned to fit all projects a school desires. Graphics can be used on any staircase, including residence halls, dining halls, academic buildings, and dorms.
Add the unique, yet not over the top design, that turns a blank space into a completely different point of interest. The attention drawn from the graphics can take an average, or even outdated part of a venue, and create what feels like a newly renovated area.
A stair graphic treatment is surprisingly affordable and can be completed with no harm done to the structure itself.
While stair graphics are dramatic, the product itself is economic, easy to install, clean and will last for years.
Do not overlook the option of “Stair Graphics” – especially when your audience needs to go that direction every day. It’s a great use of space that definitely gets noticed!
Attracting last minute purchases is one step forward in achieving growth. The product we offer is very simple, we create communication tools that grow your revenue! That’s been the fabric of our existence for over 80 years. When attracting last minute purchases, there are A LOT of factors and methods that go into a successful visual aid. We admit that it can be daunting taking on this by yourself and that is why we are here to help. We will focus specifically at tools to that help grow sales at the register. Let’s take a look!
1. Sneeze Guard Graphics
We have talked about how many are overlooking a huge opportunity to grow their brand when they just buy plain sneeze guards. The customer literally has to look at this product. Print a graphic on them! That opportunity of communication/advertising is priceless and would normally cost a company millions of dollars to get that level of awareness. Put a QR code or the latest marketing campaign or a new program. If you have already implemented sneeze guards into your environments. No worries, we have awesome aftermarket solutions. Ask us about it!
2. Counter Displays
Do you ever wish that you could just have someone stand at the register and hand them a product? Counter displays are as close as you can get without paying someone to do that. Except a customer’s guard goes up immediately when someone pitches them a product. These are dramatic yet subtle. The common subliminal message in these displays says, “It’s easy, just utilize me, I am right here!” But counter displays are a broad term. The message can be changed and improved. What message do you want to say to your customer? Do you want them to purchase an item right now or do you want them to grow trust in your brand? Don’t put a box around yourself when picking a counter display. We help customize the display based on what you want the message to display.
3. Point of Sale Kiosk/Terminal Graphics
At this point in the customer process, the consumer is already checking out. Their card is literally in their hand. You can’t get a customer more prepared to make a purchase than right now. This makes the ease of buying a product at its peak because a customer is already expecting to purchase something. Attaching it to a trusted financial tool like a payment kiosk builds consumer trust as well. You can communicate with a simple decal or attach a a reusable holder if you want to switch out graphics. Are you getting the pattern? The possibilities are endless. We can help you narrow down your most effective options, but the point is, communicating a last minute message at this time is extremely effective.
4. Countertop Graphics
A countertop is a very effective place to advertise because it is a direct and natural sightline as a customer waits at checkout. There are so many ways countertop graphics can be designed to drive sales that it would take forever to explain them all. You could utilize a clear, antimicrobial film as a substrate and then print subtle graphics onto it. Maybe you want a larger profile, stain resistant counter mat, that provides more information. The possibilities are literally endless.
5. Shelf Fillers
The intended purpose of these products were to retain sales even if a product was out of stock in the store. Shameless plug, we have a whole case study on why you should use shelf fillers, check it out. Back to the blog, we have also found these parts are also great at last minute purchases! Specifically, the ease of purchasing through a QR code gives very little barrier to entry. Additionally, the increase in perceived value when an item is sold out is highly compelling. In order to achieve this, your copy has to convey that you are giving an edge to the consumer viewing the display. It’s at this goldilocks moment that you have achieved a great shelf filler that can serve two purposes.
6. Wildcard: Cashierless Purchase Displays
We are calling this our wildcard pick as technically a customer doesn’t have to go to register to purchase an item, which is the reason why it’s so effective. We also chose this as a wildcard because this is fairly proprietary and is still in its youth stages. Checkout-free shopping is growing more popular by the day with the intended purpose to allow customers to buy items from shelves and walk out without interacting with a cashier. It can eliminate costs associated with checkout, long lines and wait times, and potential unsafe contact points with COVID. However, we have found that it has helped attract last-minute purchases. The ease of buying a product and having it immediately is what makes this such an effective tool for impulse purchases.
We want you to grow your revenue and we want you, personally and within your career, to win! Impulse buying is awesome, but it takes more than just good artwork, or a good structured design to get a consumer to buy a product. It’s a yummy balanced recipe of manufacturing cost, placement, design, time, etc. We are here to help!
Over the past couple of years during the pandemic, we have introduced some creative protection products into the market. During this time, we have found a direct relationship between perceived in-store safety and a customer’s trust in products. In other words, the more a customer feels safe in your store, the more likely they will feel safe buying the products you have to offer. These new variables have created a great new opportunity to grow trust with your brand just by utilizing protection decor.
In this article, we will look at several ways in which we can protect customers and employees against infectious diseases while improving the décor of your store.
We are really excited about this safety product because it looks as subtle as a clear film (which it is), but is easy to apply like a mat. This “mat” has an antimicrobial silver-ion additive that inhibits the growth of most bacteria, mold and mildew while resisting harsh cleaning chemicals. Essentially, it transforms the surface it is applied to into a germ-killing machine. The printability is also really versatile because you can print a full flood or leave some areas clear. Put it at a school desk with a safety reminder or a cash register with a payment QR Code. Either way, it’s easy to remove and apply, has 24/7 surface protection, all while giving the ability to express your message.
Social Distancing Graphics
Social distancing graphics are nothing new in the past couple years, but what else are you using them for? Are you implementing any other elements that you can use to increase revenue? You can also use different print techniques to get a different shine, shape, or even make them antimicrobial! Not only that, but you can use different substrates to make them more affordable, grippy, stain resistant, or even sustainable! The options are literally endless.
There are so many words to categorize this type of product because they are so popular, and for a great reason – they are excellent at protecting. However, many people are overlooking a huge opportunity to grow their brand. You can print on them! Whether a QR code or the latest marketing campaign, the customer literally has to look at these when checking out. That level of communication/advertising is priceless, and normally costs a firm millions of dollars. Have you already ordered a lot? No worries, we have created an awesome aftermarket solution. Ask us about it!
We want you to grow revenue, it’s literally our mission! That’s why we wanted to share just a couple quick ways we help our clients better efficiently do just that.